Spend Above Break-Even

Section 1
Running above your break-even
{{ABOVE_BE}}
{{ABOVE_BE_NOTE}} The percentage means nothing without that number attached.
{{ABOVE_BE_SRC}}
{{ANNUALISED}}
Total ad spend
{{TOTAL_SPEND}}
{{PLACEMENT_COUNT}}
Worst placement
{{WORST_ACOS}}
{{WORST_NOTE}}
Spend, no attributed sale
{{NO_SALE_SPEND}}
{{NO_SALE_NOTE}}
Below break-even
{{BELOW_BE}}
{{BELOW_BE_NOTE}}
⚠ Above break-even is not the same as wasted Every figure here is built on attributed sales. A placement above break-even is losing money on the sales Amazon credited to it. Whether those sales would have happened anyway is a different question and this report cannot answer it.

Where The Money Goes

Section 2

ACoS against break-even

The vertical line is your {{BREAKEVEN}} break-even. Everything past it is the overshoot.
{{ACOS_BARS}}

The placement table

Most people have never opened this view
{{PLACEMENT_ROWS}}
PlacementSpendACoS% of spend
{{PLACEMENT_NOTE_TITLE}} {{PLACEMENT_NOTE}}

Which Campaigns Carry It

Section 3

Ranked by spend above break-even

Not by ACoS. The worst ACoS is usually a tiny campaign.
{{CAMPAIGN_ROWS}}
CampaignAbove break-evenACoS
{{CAMPAIGN_NOTE_TITLE}} {{CAMPAIGN_NOTE}}

What I set aside

Reported, never silently dropped
{{SETASIDE_ROWS}}
RowSpendWhy
A row with no sales is not an ACoS of zero It has no ACoS at all. Treating it as 0% flatters every average on this page, and dropping it loses {{SETASIDE_SPEND}} from the denominator. So it sits here instead, with the money next to it.

Before You Change Anything

Read this first
1 · There is no organic in this file Top of Search often carries rank. Cutting a placement that is above break-even on attributed sales can cost organic position, and that cost appears nowhere in this report.
2 · The modifier is not a switch Placement modifiers change bids, not delivery. Reducing one lowers what you pay to compete for that placement. It does not remove you from it, and anyone describing it that way has misread the setting.
3 · Break-even is yours, not mine Every number on this page moves if the margin does. At 35% break-even the figure is larger; at 50% it is smaller. That is why the margin is printed in the headline sentence rather than a footnote.

What To Do Next

Section 5
{{ACTION_ROWS}}
WhenActionWhereAt stakeConfidence
{{WIN_LINE}}
Comment PLACEMENT to get the skill

Drop in your Sponsored Products placement report and your break-even ACoS. It recomputes every row, ranks by money rather than by percentage, and tells you what it cannot see.

Illustrative figures · no client data · Sponsored Products placement audit
Comment PLACEMENT to get the skill